According to the Nokishita-C, the upcoming Sigma 35mm F1.4 DG DN Art Lens will cost around $899 and will start shipping from May 14, 2021.
The suggested retail price of the Sigma “35mm F1.4 DG DN Art” seems to be 115,500 yen including tax (the mass retailer price is 104,500 yen including tax). The planned release date is May 14, 2021.
Since the over-the-counter price is a mass retailer price with a 10% point reduction, the over-the-counter price of the new 35mm F1.4 DG DN Art is likely to be around 94,050 yen at the lowest price.
Sigma’s current 35mm F1.4 DG HSM Art has a suggested retail price of 129,800 yen including tax, so the new DG DN is about 14,300 yen cheaper than the suggested retail price, but the store price is the initial price of the current model. Was the lowest price of 89,799 yen, so it seems to be a little higher on the contrary.