This is the design story of Panasonic S1 & S1R full frame mirrorless cameras.
LUMIX DESIGN aspires to create tools that respond to the passion of the photographer. Form and function give shape to the heart’s emotions; every part feels right and precisely where it needs to be. Hands sure of what to do enable eyes to stay fixed on the subject. In forming the ideal tool, our aim is to create a camera you can use instinctively with precision control for maximum shooting pleasure.
Mirrorless War II by Tony Northrup, Canon released the EOS R, Nikon released the Z7 (and announced the Z6), Panasonic announced the S1 & S1R, and Fuji launched the X-T3. We were there at the events as the camera companies battled to win back the full-frame market from Sony. We think some of the camera companies did a great job, while others made some serious mistakes. See the video above taking about Panasonic S1 & S1R’s good and bad.