Interview: Panasonic Entry-Level & Mid-range & 8K L-mount Full Frame Mirrorless Camera Coming Next

During CES 2020 in early January, dpreview has a chance to interview with Panasonic Yosuke Yamane, Director of Panasonic’s Imaging Business Division. Talking about the already released Panasonic S1, S1R, S1H full frame mirrorless cameras and upcoming Panasonic products in near future.

Yosuke Yamane said that after release of S1, S1R, S1H, Panasonic will focus on entry-level & mid-range full frame mirrorless cameras. And he also said Panasonic 8K camera will be available on the market soon. Stay tuned.

From the interview:

What is your strategy to attract entry-level photographers to full-frame?

As you know, we have an alliance with Leica and Sigma. Between the three manufacturers, there are 47 lenses available. We think that with this combination of different cameras from the three manufacturers, and lenses, from the high-end to the mid-class, we are starting to satisfy entry-level to enthusiast users.

So you don’t mind if an entry-level customer comes into the L-mount via a Sigma or Leica camera?

Initially, we really wanted to appeal to high-end users, to show that we could make those high-end cameras. To prove the quality of our cameras. In the future, we’re going to introduce mid-class, and different ranges of cameras.

So there are no immediate plans to introduce 8K capture into the Lumix line?

We will be ready for 8K soon, but we can’t tell you the timing. We need a little bit longer before we can introduce 8K cameras. It won’t be [in the very near future].